July unveils its biggest flagship yet before global expansion focus
The Melbourne CBD store spans more than 250sqm. (Source: July/ Supplied )
By Irene Dong July 17, 2026
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Travel brand July is opening its largest flagship store to date at Melbourne’s QV shopping centre, marking the final Australian retail location before turning its attention to international expansion. Spanning more than 250sqm, the Melbourne CBD store is designed by Melbourne-based studio In Addition. The flagship draws inspiration from European piazzas, featuring terrazzo flooring, marble finishes, sculptural brass lighting, handcrafted timber furnishings and hand-painted ceiling frescoes
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