* Develop and execute integrated marketing strategies for Star Plus content across TV, OTT, and digital
* Lead marketing initiatives for new content launches, tentpole properties, and ongoing programming
* Analyse viewership, consumption, and campaign performance data to optimise marketing investments
* Develop marketing assets and promotional campaigns for different audience segments and platforms
* Drive audience engagement through consumer insights, social listening, and performance data
* Identify trends in content consumption, entertainment marketing, and audience behaviour
* Work closely with Programming, Content, Product, Digital Growth, Analytics, Consumer Insights, Creative, and other teams
* Manage creative, media, digital, and research partners

Requirements
* 5–7 years of experience in Content Marketing, Brand Marketing, Consumer Marketing, or Audience Growth
* Experience in Media, Entertainment, Broadcast, OTT, or related industries




* Postgraduate qualification required; MBA in Marketing, Media, Communications, or equivalent preferred
* Strong understanding of entertainment marketing, audience behaviour, and content consumption across TV and OTT
* Experience developing and executing integrated marketing campaigns across multiple consumer touchpoints
* Strong storytelling and content marketing capabilities
* Familiarity with OTT platforms, digital marketing channels, and social media ecosystems
* Ability to analyse audience, consumption, and campaign performance data and translate insights into actionable recommendations
* Ability to work with large datasets and use data to drive marketing decisions
* Robust stakeholder management and cross-functional collaboration skills
* Excellent communication and presentation skills

📌 Require a Manager – Marketing, Star Plus in Mumbai (India)
🏢 TestHiring
📍 India