Role Identifier

Job Title

Area Sales Executive – Project Sales

Department

Project Sales

Reporting to

Regional Manager – Project Sales
Area Manager – Project Sales

Grade

Executives/Executive (F/OF)

Jobs Reporting Into

None

Location / Unit

PAN India

Role Description

Job Purpose

The position is that of a frontline sales Manager who would primarily be responsible for driving sales in different segments of project sales and having a strong customer focus, ability to understand dynamics of secondary and primary sales and has the ability to nurture and manage the network and stakeholders thereby, achieving overall business objectives.

Primary Responsibilities

Business Responsibility Areas
(Please detail out at least 8-10 responsibility areas)

Key Performance Indicators

Business objectives

Conduct planning and analysis for all segments in Project Sales and prepare a growth plan for business development in each segment.
Identify growth opportunities and drive initiatives to gain market share with a specific focus on identified key accounts, segments,



geographies, and products.
Design and run interventions to upgrade customers on usage of high-end premium products.
Ensure robust customer focus with high priority to build and maintain business relations with key stakeholders like builders, architects, consultants, etc.

Applicator Engagement

Develop relationships with and engage applicators using various tools available at his disposal like loyalty clubs, promotions, etc.
Focus on Applicator business development by developing a solid understanding of the business of the applicators.
Expand the number of applicators loyal to Asian Paints by constantly adding newer applicators and nurturing the old ones.

Market Development

Improve market practices, with a view to providing superior customer experience, through various initiatives like contractor professionalization, promoting usage of automated tools etc.
Actively liaison with marketing function via vario

📌 EXECUTIVE N (Vijayawada)
🏢 Asian Paints
📍 Vijayawada