This role is for one of our clients
Company Name: Human Capitalists
Industry: Technology, Information and Internet
Seniority level: Mid-Senior level
Min Experience: 8+ years
Location: Bengaluru
JobType: full time
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₹60,00,000 - ₹75,00,000 a year
About the Role
Seeking a senior marketing leader to fully own the Go-to-Market (GTM) strategy and execution. This role reports directly to the founder and is responsible for positioning, pipeline, brand, and building the marketing function for a US-centric motion. The ideal candidate will scale an existing demand engine and product, providing the senior strategic voice and operational leadership to tie it all together.
Key Responsibilities
Own the website, brand narrative, and messaging, either hands-on or through a managed team.
Manage the full sales enablement loop, including win/loss analysis, competitive collateral, and hands-on training for sales teams.
Develop and manage all marketing collateral, such as one-pagers, demo decks, case studies, and battle cards.
Oversee the organic pipeline channel end-to-end,



including SEO/AEO strategy, keyword research, and optimization.
Lead and manage a team of content marketers, writers, SMEs, and supporting agencies/interns.
Manage social channels, founder branding, and brand campaigns to create company buzz and distribution.
Evaluate, stand up, and own the Performance Marketing function if chosen.
Hire, manage, and grow the marketing team, deciding on in-house vs. agency/contractor relationships.
Own a pipeline or revenue target across marketing-sourced channels.
Build reporting and forecasting to track channel performance and reallocate spend.
Develop and execute Go-to-Market strategies for product and feature launches, optimizing for win rates and revenue.
Serve as the primary marketing partner to the founder, providing regular updates, insights, and recommendations.
Qualifications
Minimum 8 years of experience in marketing, including 2-4 years in US SaaS.
Proven track recor

📌 Senior Marketing Leader (Bengaluru)
🏢 Weekday`
📍 Bengaluru