Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)

KRA1 Accountability: Sales collection, C form collection & Ugai management Monitoring & reviewing companys & freight outstanding

- Reviewing the ageing of debtors on a daily basis

- Collections of cheques, DD from customers

- Coordination with DIC for ensuring collections in time

- Development & periodic review of critical ugai indicators

- Collection of all the C forms from the parties

- Ensure that the C forms are in proper format with all supporting’s and are dispatched to plant in time

- Collection & submitting Guarantor letters in time.

KRA2 Achieving sales targets

Achieving sales targets of white cement & new products Ensure frontline implementation of zonal marketing plan

- Process & monitor daily sales figures & coordination with Logistics for supplying the material to the sales area

- Performing systematic market visit schedule activities

- Building rapport with all the customers

- Ensure collation of orders & feeding the same in e-commerce site on web
- To fill in Daily Activity Report & call cycle entries

- Attentively listen to customers problems/issues & apprise the same to area head/state head

- Attending to quality, pricing problems of the retailers/ stockiest & direct customers

- Creating awareness of new products by converting features into perks & spreading new products awareness through cluster meets & counter meets





KRA3 Gathering market feedback Provide the feedback & need for appointing new dealers / stockists in unrepresented areas or the areas which are not fully penetrated.

- Providing feedback on weak pockets of sales areas & the reasons thereof

- Closely interact with retailers/retailers staff / stockists to get the first hand market feedback & submitting the same to area head/state head

- Make available the information on competitors promotion activities to area head/state head

- Make available the information on competitors pricing activities to area head/state head & collection of bills as proof for the same

KRA4 Promoting products & applications To involve CASC team and give detailed requirements of Sampling/ Brand approvals/ Site Training program. Participate in events along with CASC and convert the activity into business.

- To coordinate & provide support to CASC personnel for sampling to be done at micro level.

- Timely distribution of sales promotional material

- Ensuring that all advertisement material (POP material, posters, danglers) are properly displayed and that the visibility of the same is there
- To help direct parties, cement & paint manufacturers by assisting them & providing market trends & add value to their business

- Distribution of gifts & other promotional material to customers in time

KRA5 Initial complaint handling * To attend to the complaints of customers with regard to minor & generic applications & products

- Visiting site to get the actual feel of complaint
- To take the initial account of the nature of complaint
- To handle the complaint as per standard checklist of complaint handling & liaise with insurance company for the damages settlement

📌 TSI Institutional Sales - Chandigarh (Punjab)
🏢 UltraTech Cement
📍 Punjab