About the Role
The Product Sales Manager – Cash Management Sales will be responsible for driving transaction banking and liability product sales across Wholesale Banking segments including Corporate, NBFC, FI, and CLG. The role focuses on acquiring new clients, deepening existing relationships, and contributing to CASA growth and fee income through effective cross-selling of cash management solutions.
Key Responsibilities
Primary Responsibilities
Manage transaction banking requirements for clients and maintain regulatory relationships.
Identify and activate high-potential clients for transaction banking services.
Drive growth in current account balances and fee-based income.
Provide strategic inputs to product and strategy teams for enhancing transaction banking offerings.
Develop and execute business strategies for product development, sales, and service delivery.
Train Relationship Managers on recent cash and trade products.
Ensure timely implementation of client deals and resolve transactional issues.
Secondary Responsibilities
Build strong working relationships with internal stakeholders for seamless execution.
Gather market intelligence and benchmark competition to refine offerings.
Collaborate with Product and Operations teams for process improvements and product enhancements.
Identify and build strategic alliances to deliver innovative client solutions.
What We Are Looking For
Education
Graduate in any discipline
Experience
3–7 years of relevant experience in cash management, transaction banking, or product sales
Skills and Attributes
Strong understanding of transaction banking products and market dynamics
Proven ability to drive CASA and fee income growth
Excellent client engagement and relationship management skills
Strategic thinking with execution focus
Effective communication and cross-functional collaboration abilities
Key Success Metrics
Growth in CASA balances and fee income
Successful onboarding and activation of transaction banking
📌 Product Sales Manager (Noida)
🏢 IDFC FIRST Bank
📍 Noida
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