At U.S. Bancorp India, we’re on a journey to do our best. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bancorp India gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn current skills and discover what you excel at—all from Day One.
Job Description
This role plays a central part in localizing and activating the employment value proposition (EVP) for the India market, ensuring core brand messages resonate with the local talent landscape while maintaining consistency with the enterprise employment brand strategy. This individual will lead initiatives across employer branding, recruitment marketing, candidate experience, employee recognition, and early careers to support the U.S. Bancorp India GCC growth and long-term talent pipeline.
Key Responsibilities
Localize and activate the global EVP for the India market,



ensuring core brand messages are adapted to resonate with local talent while staying consistent with the enterprise employment brand strategy.
Conduct local talent market research to understand candidate motivators, cultural nuances, and competitive employer positioning, leveraging employee focus groups, pulse surveys, and market data to inform EVP messaging and content.
Develop and execute a localized employer branding strategy that positions U.S. Bancorp India as an employer of choice in India's competitive GCC landscape, including branded content, employee testimonials, and social media campaigns tailored to platforms such as LinkedIn, Naukri, and Glassdoor.
Partner with India-based leadership, HR, and communications teams to embed the EVP across all employee lifecycle touchpoints, from job descriptions and recruitment marketing to onboarding, internal communications, and career development materials.
Build an employee advocacy and storytelling program that activates real employee voices

📌 Talent Attraction (Chennai)
🏢 U.S. Bank
📍 Chennai