Job Requirements

About the Role
Product Manager – NRI Business will play a strategic role in driving digital customer acquisition and onboarding for the premium non-resident customer segment. Reporting to the Acquisition and Activation Lead, the role will be responsible for crafting acquisition strategies, optimizing customer experience (CX), and leading cross-functional initiatives to improve key business metrics. Based in Mumbai, this role requires a deep understanding of customer behaviour, market dynamics, and digital innovation.

Key Responsibilities
Primary Responsibilities
Assess customer behaviour and market trends using analytics to identify and implement innovative acquisition strategies.
Continuously evaluate the acquisition funnel, prioritize initiatives based on business impact, and execute end-to-end product strategies.
Collaborate with Channel, Digital, Engineering, Applications, and other stakeholders to build and manage acquisition journeys that meet business objectives.
Lead conversion rate optimization efforts to enhance customer acquisition.




Incorporate customer and business feedback into acquisition strategies, balancing trade-offs and conflicting priorities.
Secondary Responsibilities
Analyze competitors, global industry leaders, and fintech’s to identify gaps in the current acquisition journey.
Stay updated on the latest innovations, digital disruptions, and emerging trends to enhance customer experience.

What We Are Looking For
Education
Bachelor’s or Master’s degree in Business, Marketing, Finance, or a related field.
Experience
Proven experience in digital product management, customer acquisition, or CX optimization, preferably in banking or fintech.
Experience working with cross-functional teams and managing digital onboarding journeys.
Skills and Attributes
Robust analytical and strategic thinking skills.
Ability to influence and collaborate across teams and departments.
Excellent communication and stakeholder management abilities.
Deep

📌 Product Manager-NRI (Mumbai)
🏢 IDFC FIRST Bank
📍 Mumbai