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Job Description

Senior Executive- MarketingThe role is responsible for supporting digital
marketing, consumer engagement, customer experience, and consumer insight
initiatives across brands. The individual will work closely with internal teams,
agencies, and external partners to execute campaigns, manage consumer
interactions, generate actionable insights, and deliver seamless marketing and
consumer experience programs that support brand growth

Job Responsibilities

A. Digital Marketing & Media Support

•Manage and coordinate social media content calendars across brands in
collaboration with internal teams, creative agencies, influencer partners, and
platform stakeholders.
•Support planning, execution, and monitoring of digital marketing campaigns
across Meta, Google, Amazon, Influencer Marketing, OTT, and other digital
platforms.
•Coordinate with agencies and partners to ensure timely delivery of content,
campaigns, influencer activities, and media plans.
•Track campaign delivery, budgets, timelines, and performance against defined
KPIs,



while identifying optimization opportunities.
•Prepare weekly and monthly performance reports with key insights, learnings,
and recommendations.
•Monitor social listening platforms to track consumer sentiment, emerging
trends, and brand reputation risks.
•Track competitor campaigns, content strategies, influencer activations, and
digital initiatives to identify learnings and opportunities.
•Support preparation of campaign reviews, business presentations, and leadership
updates related to digital marketing and media performance.

B. Customer Experience & CRM

•Manage end-to-end consumer complaint handling and resolution across Customer
Care, Trade, Wellify, Medical Affairs, and E-commerce channels.
•Coordinate with Quality, Supply Chain, Medical Affairs, and other stakeholders
on complaint investigations, sample retrievals, product replacements, vouchers,
and timely case closures.
•Handle consumer escalation

📌 Senior Executive- Marketing (Mumbai)
🏢 PIRAMAL PHARMA
📍 Mumbai