Role Responsibilities

As a Specialist – Customer Analytics & AI within our Customer Analytics team based in Pune, you will leverage customer data, advanced analytics, and AI solutions to drive customer acquisition, engagement, retention, and product adoption initiatives. In addition to traditional analytics capabilities, the candidate will play a key role in developing AI-enabled solutions, including building context layers and knowledge frameworks that improve the effectiveness, relevance, and accuracy of enterprise AI applications. You will also -
Develop a deep understanding of customer behavior, business performance metrics, and customer lifecycle dynamics.
Support customer acquisition, engagement, retention, cross-sell, and product adoption initiatives through data-driven insights.
Conduct exploratory and diagnostic analysis to identify business opportunities and customer trends.
Develop dashboards, scorecards, and reporting solutions to monitor key business KPIs.
Translate analytical findings into actionable business recommendations.
Query, manipulate,



and analyze large structured and unstructured datasets using SQL and Python.
Build and validate analytical datasets for reporting, modeling, and experimentation.
Support predictive modeling, customer segmentation, propensity modeling, and forecasting initiatives.
Ensure data quality, integrity, and consistency across analytical deliverables.
Design, develop, and support AI-driven analytical solutions that improve business decision-making.
Build and maintain context layers that enable AI models and assistants to generate accurate, business-relevant outputs.
Develop frameworks that combine structured and unstructured enterprise data to support AI applications.
Design and implement Retrieval Augmented Generation (RAG) solutions, semantic search frameworks, and knowledge retrieval mechanisms.
Partner with business stakeholders to identify and prioritize AI use cases that drive measurable business value.
Evaluate an

📌 Specialist, Customer Analytics (Pune)
🏢 Western Union
📍 Pune