About the role
As a Content Writer, you will be responsible for creating compelling, high-quality content across multiple digital channels. You will work closely with the marketing, product, and subject matter experts to develop content that educates, builds trust, drives website traffic, generates leads, and supports the sales team.
The ideal candidate is an excellent storyteller with solid research skills and experience writing for B2B audiences. Prior experience in compliance, risk management, due diligence, background screening, cybersecurity, fintech, legal, or financial services will be a significant advantage.
What you'll be doing
Write and publish high-quality blog articles focused on compliance, due diligence, background screening, fraud prevention, and industry trends.
Develop website content, including landing pages, product pages, service pages, industry pages, glossary pages, pillar pages, and case studies.
Create engaging content for LinkedIn, X (Twitter), and other social media platforms.
Write marketing email campaigns, newsletters, nurture email sequences,
and lead-generation content.
Develop product messaging, feature descriptions, brochures, one-pagers, sales presentations, and sales enablement content.
Build and maintain content clusters and pillar pages that improve topical authority and organic search performance.
Collaborate with the SEO team to develop content aligned with keyword strategy, search intent, internal linking, and content architecture.
Create content optimized not only for traditional search engines but also for AI-powered search experiences (Google AI Overviews, ChatGPT, Gemini, Perplexity, Claude, etc.).
Structure content using semantic SEO, FAQs, schema-friendly formatting, and entity-based writing to improve discoverability in AI search.
Conduct industry research and interview subject matter experts to create authoritative content.
Optimize content for SEO, including keyword research, on-page optimization, metadata, and co
📌 Content Writer (Pune)
🏢 Vcheck
📍 Pune