About the Role
We are looking for a strategic and execution-driven Lead – SEO, AEO & GEO to lead our organic growth strategy across traditional search engines and emerging AI-powered discovery platforms.
As search behaviour rapidly evolves, buyers are increasingly discovering brands through Google Search, AI Overviews, ChatGPT, Gemini, Perplexity, Claude, and other generative AI experiences. This role will ensure our brand, products, and thought leadership are discoverable wherever our customers search.
You will own the end-to-end organic growth strategy, partnering closely with Product Marketing, Content, Demand Generation, Web, Product, Engineering, and PR teams to increase qualified traffic, improve search visibility, strengthen authority and drive measurable pipeline growth.
Key Responsibilities
Organic Growth Strategy
Develop and execute the company's SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategy aligned to business objectives.
Build quarterly and annual roadmaps to increase organic visibility, engagement, and qualified pipeline.
Stay ahead of search engine algorithm updates, AI search trends, and emerging best practices.
Search Engine Optimization (SEO)
Own technical, on-page, and off-page SEO initiatives.
Drive improvements in site architecture, crawlability, indexation, Core Web Vitals, and internal linking.
Conduct keyword and intent research to identify high-value content opportunities.
Build topical and entity authority through content clusters, pillar pages, and strategic backlink initiatives.
Partner with Engineering and Web teams to implement technical SEO recommendations.
Answer Engine Optimization (AEO)
Optimize content for Google AI Overviews, Featured Snippets, and conversational search experiences.
Implement structured data and schema markup to improve content discoverability.
Develop FAQ, knowledge-base, and intent-based content that delivers direct, authoritative answers.
Improve answer inclusion, cita
📌 Lead Analyst- AEO/SEO (Pune)
🏢 Icertis
📍 Pune