What You'll Do:
The Campaign Operations team is responsible for setting up and managing display, video, CTV and OTT campaign configurations to ensure streamlined execution of our advertiser and publisher ad delivery.
As a Campaign Operations Specialist in our Gurgaon office, you will be working with the commercial team to traffic and execute campaigns and measure and report on their effectiveness. You will need to acquire data to target selected groups and analyse the campaign's success as per the client's objective.
As the expert of Criteo's internal tools, you will leverage checklists to ensure that nothing is forgotten, you will strive for zero trafficking errors, and you will contribute to process improvements. With exposure to cross-functional teams (Technical Solutions, Creative Services and Commercial teams), your experience and success in this role will set you up for future career opportunities within Criteo.
Being involved at the early stage of campaign setup to understand client’s need and be able to meet expectations
Manage the process of campaign creation for campaigns
Liaise with Analytics and Technical teams and work closely with them for a timely campaign launch
Run campaign pre-launch checks
Launch and monitor the campaigns and implement optimization strategies with limited supervision
Work closely with AS to suggest and implement campaign changes as needed
Manage bid and targeting setups accordingly to ensure optimal delivery
Create and update workflow checklists to ensure optimal configuration and setup
Provide Weekly/Monthly performance reporting and flag any over/underspend in a timely manner while providing suggestions to solve them
Follow up with Commercial teams on the performance of the existing campaigns and forecast future campaigns indirectly with the client
Work closely with the rest of the team to ensure all requests are actioned within SLAs
QA peer’s job to ensure the best possible quality of service
Mentor and train Junior team member