Google Ads Specialist / Expert

About the Role
We are looking for a performance-driven Google Ads Specialist / Expert with 3–7+ years of hands-on experience in planning, managing, and scaling Google Ads campaigns.

The ideal candidate should have strong expertise in Google Search and Display advertising, PPC strategy, audience targeting, conversion tracking, campaign optimization, and performance analysis.

You will be responsible for driving high-quality traffic, leads, and conversions while maximizing campaign efficiency and return on ad spend.

Key Responsibilities
* Plan, create, manage, and optimize Google Search and Display campaigns.
* Develop performance marketing strategies aligned with business and campaign objectives.
* Conduct in-depth keyword research, competitor analysis, and audience research.
* Monitor and optimize campaigns to improve CTR, CPC, CPL, CPA, conversion rates, and ROAS.
* Create compelling, conversion-focused ad copies.
* Coordinate with designers and content teams to develop high-performing display creatives and landing pages.




* Set up and validate conversion tracking using Google Tag Manager, Google Analytics 4, and Google Ads.
* Perform A/B testing across ad copies, landing pages, bidding strategies, keywords, creatives, and audience segments.
* Analyze campaign data, identify performance gaps, and implement data-driven optimization strategies.
* Prepare regular campaign performance reports with actionable insights and recommendations.
* Manage medium to large advertising budgets while ensuring productive budget allocation.
* Build and optimize remarketing, customer match, and audience-based campaigns.
* Monitor search terms, negative keywords, quality scores, impression share, and auction insights.
* Stay updated with Google Ads policies, platform updates, automation features, industry trends, and best practices.
* Collaborate with marketing, sales, product, design, and content teams to achieve business goals.

Required Skills and Exp

📌 Google Ads Specialist (Hyderabad)
🏢 IamHere Software Labs
📍 Hyderabad