Job Summary

We are looking for an experienced Adobe Campaign product specialist to join a high-performing squad of campaign specialists and engineers in designing & building data-driven digital marketing campaigns for the bank. You will be the technical and functional lead for running Campaigns using Adobe Campaign Classic (ACC), driving both the craft excellence of your chapter members and the end-to-end delivery of outbound campaigns.

Key Responsibilities

Key Responsibilities

Solution Design & Build

Architect and build automated, data-driven cross-channel marketing campaigns (Email, SMS, and Push) for a database of over millions of active profiles.
Extend out-of-the-box data schemas and build custom targeting dimensions in Adobe Campaign Classic to capture granular customer attributes.
Design complex data management workflows to extract, transform, and load (ETL) audience lists and behavioral data from external CRM and data warehouse systems.
Write customized JavaScript and SQL scripts within technical workflows to automate data processing, data clean-up,



and real-time messaging triggers.
Develop custom delivery and web application templates using JST (JavaScript Templates) and personalization blocks to dynamically tailor content.
Configure and manage access management rules, operator roles, and typology rules to ensure data governance and secure marketing deployments.

Campaign Strategy & Execution

Own end-to-end delivery of multi-channel digital marketing campaigns (email, SMS, push, direct mail) via Adobe Campaign Classic
Translate business and marketing objectives into campaign workflows, audience segmentation strategies, and personalisation logic
Govern the campaign calendar, ensuring on-time, high-quality delivery with zero critical defects
Drive A/B and multivariate testing frameworks to continuously improve open rates, CTR, and conversion

Adobe Campaign Classic – Adoption

Serve as the SME for workflows, delivery templates, typology rules, seed addr

📌 Sr. Assoc, Prod Specialist (Bengaluru)
🏢 Standard Chartered India
📍 Bengaluru