About MantriAI:
MantriAI is a quality search firm that helps companies hire top talent while also assisting candidates throughout their job application process. This mandate is for EngageReel, an AI video product built by Flixstock.
About EngageReel:
EngageReel makes product videos for e-commerce brands. A garment SKU goes in, a finished marketing video comes out - styled and placed the way that category sells. Behind it sits a pipeline of LLM agents : research, scripting, validation, asset matching, execution.
The Role:
This is EngageReel's first dedicated marketing hire. You will own paid acquisition for the India market end to end: Google and
Meta, creative strategy, tracking, and reporting. The audience is marketing managers at brands and e-commerce companies, and
video agencies that produce at scale. Your ads will be judged by people who make ads for a living.
Budget is small today and grows with results. The first-year job is to find out what a signup and a demo cost, and build the case
to scale
What you will do:
- Plan and run Google and Meta campaigns end to end - account structure, budgets, audiences, testing
- Own creative strategy - hooks, scripts and angles, tested every week. Creatives are AI-made, including with EngageReel
itself.
- Run both funnels - free trial signups and demo requests - and decide where the budget goes
- Set up and maintain tracking - GA4, Google Tag Manager, Meta pixel and Conversions API
- Work with the product team on landing pages and conversion improvements
- Share weekly performance reports and recommend what to scale and what to stop
Who we are looking for:
- 2+ years of hands-on paid acquisition - you personally run Meta Ads Manager and Google Ads- You have owned a CAC, CPL or ROAS target, with numbers you can explain
- Creative involvement - ad copy, scripts or briefs you wrote, and tests you designed
- You use AI in your daily work. At least one AI-made ad or asset has run in a live campaign
- Experience acquiring busi