JOB DESCRIPTION:
JOB DESCRIPTION:
Business building:
To prepare a beat plan for his/her region & allocate targets & inputs accordingly & monitor on a regular basis & drive secondary sales
Ease induction and onboarding of Territory Business Managers
Provide strategic input to target planning for the territory, long term vision and ambition
Identify and follow established processes and SOPs to appoint stockists
Demand generation:
To carry out sales management of Abbott products in the territories assigned and to achieve the defined sales targets on a monthly/quarterly/yearly basis, as decided mutually by and with Superiors. These targets are subject to revision as per growth/potential of company and company’s products and such change would be intimated to the Sales Executive by Superiors.
Maintain control of sales operating budget for the respective region
Direct sales activities to ensure that short and long range sales volumes and projections are achieved
To understand, bring in clarity on various strategies/ campaigns including CMEs, camps, etc.
rolled out from Marketing and ensure 100% implementation in his/her region
To carry out promotion & BTL activities of the Company in the assigned territory in line with the objectives/norms of the Company.
Demand fulfillment:
Strong ability to plan and forecast for the area
Good coordination skills to manage CFAs, stockists, etc. to maintain optimum inventory and meet demand
To ensure supply chain efficiency in the region (no. of stockiest, stocks availability and significant reduction in expiry.)
People leadership
To train and develop knowledge and skills of TBMs and build their competencies.
To supervise, control, review, motivate and train the TBMs assigned to the Area and to help them as a team to achieve the company’s objectives.
To build relationships with opinion leaders and stockists in the area and to periodically evaluate key customers of the area
Assuring that all assigned personnel have the appropriate tra