Territory Sales Manager (TSM)

Switches

Field Execution

District-based

Karnataka

AT A GLANCE

Function

Sales

Switches Category

Level

Executive / Senior Executive

HQ

District HQ (as assigned - various locations across Karnataka & Goa)

Reporting To

Product Head / State Head

Switches

Channel

Dealer + Distributor + Project

Experience 38 years in Switches / Electrical / Wiring Accessories

About Sturlite Sturlite Electric is a fast-growing FMEG (Rapid Moving Electrical Goods) company headquartered in Bengaluru, with a 25-state presence and a portfolio spanning Professional Lighting, Wires & Cables (Voltedge), Switches, and Solar (Zevolt). We are in an exciting phase of category expansion - the Switches business is being built ground-up with a July 2025 Karnataka launch, and we are looking for people who want to be part of building something from scratch.

THE ROLE

As a Territory Sales Manager, you are the face of Sturlite Switches in your district. You will work the counters, run dealer meets, build electrician relationships, and ensure our products are visible and moving. This is a high-ownership, high-activity field role - suited for someone who loves being out in the market and building relationships that convert.

What You Will Do Drive primary sales to dealers and distributors in the assigned district / territory on a weekly and monthly basis

Conduct structured dealer visits, counter activations and product demonstrations to grow presence at the trade level

Build relationships with architects, contractors, structural engineers and builders to unlock project opportunities

Plan and execute dealer meets, training sessions and product launches in the territory; address groups with confidence

Ensure scheme communication reaches the last mile - every dealer and sub-dealer should know the current offer

Monitor secondary sales and sell-through at key counters; flag slow-moving stock and help dealers liquidate





Execute trade marketing and visual merchandising plans to improve brand visibility at priority counters

Collect secondary data, competitor activity, pricing information and trade feedback; report to State Head weekly

Support new dealer / distributor appointments in the territory as directed by the State Head

Coordinate with the Loyalty Executive to ensure electrician engagement is aligned with dealer activity

What We Are Looking For 38 years of field sales experience in Switches, Wiring Accessories, Lighting, MCBs or allied electrical categories

Strong existing connect with dealers and distributors in the assigned district; ability to open new relationships

Comfort engaging with architects, electrical contractors and builders for project pipeline development

Ability to conduct and address dealer meets, product demos and group presentations with confidence

Organised and disciplined in field reporting - beat planning, call reports and data submissions done on time

Basic proficiency in using mobile apps for reporting, order capture and loyalty programme tracking

Willingness to be in the field 45 days a week; own two-wheeler preferred for intra-district movement

Kannada language proficiency (required for Karnataka territories)

GOOD TO HAVE

Prior experience at Havells, GM Modular, Legrand, Anchor (Panasonic), Roma/Crabtree or equivalent switches brands

Exposure to project sales or influencer (electrician/contractor) engagement programmes

Experience working under a loyalty app or trade activation programme

What You Will Get Competitive fixed salary with monthly performance incentives

Joining at launch stage - early movers will have an advantage in career growth as the business scales

Field conveyance and mobile reimbursement as per company policy

Structured onboarding and product training before market deployment

Who You Will Work With You will report directly to the Product Head / State Head for your region and work in close coordination with the Loyalty Executive covering your district.

How To Apply Share your interest here. We shall reach out to you shorty (Share a google survey link)

📌 Territory Sales Manager (TSM) – Switches (Tumakuru)
🏢 Sturlite India
📍 Tumakuru