Job Description

Key Responsibilities

Marketing Strategy and Planning

Translate business goals into quarterly and monthly marketing plans.
Define marketing priorities, content pillars, and channel strategy.

Process and Execution Management

Create and maintain marketing SOPs: briefs, approvals, publishing, repurposing, and reporting.
Build a predictable delivery engine with clear timelines, ownership, and quality checks.
Ensure on-time output across formats: posts, videos, carousels, event assets, internal initiatives, etc.

Brand and Positioning

Own brand messaging and ensure consistency across all communication.
Improve clarity of positioning and ensure campaigns and content align with it.

Social Media and Content Leadership

Lead social strategy (LinkedIn primary) and content calendar execution.
Guide content ideation, storytelling, and distribution to improve reach and engagement.

Employer Branding (with HR)

Partner with HR to create employer branding content and support hiring campaigns.
Showcase culture, people, learning, and workplace initiatives through content.





Analytics and Reporting

Track and report core metrics (reach, engagement, follower growth, content performance).
Share monthly insights and action plans to improve outcomes.

Team Management

Lead and coordinate writers, designers, video editors, interns/trainees, and agencies (as applicable).
Set expectations, review output, coach the team, and improve ownership and performance.

Requirements

Requirements

8+ years of experience in marketing (B2B services/tech/IT services preferred).
Solid experience in performance marketing, social strategy, and brand messaging.
Proven ability to manage teams and drive execution with structure and accountability.
Comfortable working with senior stakeholders and translating inputs into deliverables.

Key Skills

Team leadership and delivery management
Brand positioning and messaging
Content strategy, editorial judgment, and storytelling
Project management

📌 Marketing Lead (Noida)
🏢 HyTechPro
📍 Noida