People & Careers

Sophie Lyden's Tyre Safety Work Receives National Recognition

Published:

August 6, 2026

Author:

Marc Reynolds

Sophie Lyden has been named Highly Commended by the Institute of Master Tutors of Driving for her contribution to road safety. Known to many as The Tyre Lady, Sophie will receive the recognition in Coventry this September. For the Westgate Tyres depot manager, the nomination carries particular meaning because it came from someone who has supported her from the start.

A nomination that meant something

Sophie said she was left almost lost for words when she learned about the recognition.

While the award itself is significant, she said the nomination meant just as much. It was submitted by Vicky Folland, who has followed and supported Sophie's journey from its early stages.

"The part that means the most is knowing that someone took the time to nominate me," Sophie said.

"Vicky has been there from the beginning. She has always cheered every success, so the fact she put me forward means more than I can really explain."





Sophie will receive the Highly Commended recognition at the Institute of Master Tutors of Driving Annual Lunch on Sunday, 13 September 2026.

From a Morecambe garage to a national audience

Sophie is depot manager at the family-run Westgate Tyres in Morecambe. She remains closely involved in the daily running of the independent business while building a wider platform around tyre and vehicle safety.

That mix is central to her work. Her advice does not come from a studio or campaign office alone. It comes from the tyres, customers and safety concerns she sees in the garage.

Sophie has used those everyday experiences to create videos, start conversations and encourage drivers to check their tyres more regularly.

"When I first started talking about tyre safety, I never imagined it would lead to moments like this," she said.

"Every video, every conversation and every campaign has always had one purpose: to help save lives

📌 Sophie Lyden's Tyre Safety Work Receives National Recognition (Raver)
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