What is an Acquisition Manager?

The Acquisition Manager implements a digital strategy to increase traffic to the company’s website. To this end, they lead and direct optimised campaigns on the web with the aim of increasing the site’s visibility. To achieve this, they use all the levers of acquisition and marketing.

Apart from generating traffic, his objective is to attract prospects to his employer’s site. They seek to generate leads or current customer accounts. Before drawing up an action plan, they carry out studies and analyses to determine the various optimisations required. These are then planned and implemented.

The Acquisition Manager ensures that each campaign runs smoothly and is of high quality. He analyses the performance of the actions carried out. He/she is responsible for ensuring that the objectives set are achieved.

To carry out his missions successfully, this digital marketing expert has a perfect command of online traffic acquisition channels. This includes SEO, SEA, affiliation and retargeting techniques. They are at ease with the web environment,



because they know it inside out. They have good negotiating skills and good interpersonal skills.

What are the duties of an acquisition manager?

Responsibilities

The tasks of the Acquisition Manager depend on the organisation that calls on them, but also on their size. However, all their responsibilities revolve around the web and digital. Their main duties include :

defining the acquisition strategy best suited to the client;
developing an audience loyalty strategy to retain existing customers;
setting up optimised campaigns to boost site traffic;
finding effective ways of attracting visitors to the site;
optimising your company’s online visibility;
A study of each project to determine the objectives, deadlines, performance requirements and budget;
overall management of the project and the budget to avoid overruns;
contracting and negotiating external partnerships where necessary;
briefing and lea

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