What is an account manager?

Account managers are also known as key account managers. They are responsible for managing a company’s customer accounts. Depending on the size of the company, they may be responsible for one or more accounts at a time.

They can work in any sector. They are in demand in cosmetics, distribution, media agencies and banking establishments.

The Account Manager is the guarantor of customer satisfaction. They handle customer relations for their organisation. He or she is responsible for improving the quality of services by taking customer feedback into account. The aim is to build customer loyalty. They also propose solutions in the event of dissatisfaction.

To excel in this role, it is key to have good interpersonal skills. Account managers are their company’s first point of contact. They need to be comfortable with communication and negotiation, which is part of their job. When managing several customers, they need to be organised and manage their time well.

What does an account manager do?

The day-to-day life of an account manager is hectic,



with many varied tasks. They are responsible for :

know and mastère your company’s products and services;
monitor developments in its business sector by keeping a constant watch on the market;
identify and understand customer needs;
find strategies to meet their needs ;
monitor existing customer accounts and prospect for new ones ;
draw up additional proposals to keep his company competitive;
promote the services and products of the organisation;
work with the project manager to develop a customer relationship management strategy;
analyse results, identify weaknesses and find solutions to remedy them ;
reporting to the customer and management.

Why become an account manager?

As an Account Manager, you will be working in a agile and constantly evolving field. You’ll be in contact with lots of different people, which can be very rewarding in human terms. Working with people helps you to dev

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