The graphic designer is both a technician and a creative person. They are responsible for designing and creating visual communications for different types of company. This includes graphic charters, logos, images, product catalogues, posters and brochures. Companies can also entrust us with the production of sales brochures, book covers, packaging and press advertisements. Then there are mobile animations, newsletters, banners and web pages. All these media can be used as part of a communication and/or advertising campaign.
Also known as graphic designer-illustrator, graphic designer, computer graphics designer or multimedia designer, graphic designers can work for a variety of organisations. They may be employed by a magazine editorial agency, a design studio or a communications or advertising agency. However, they can also work on a commission basis for companies or on a freelance basis.
The profession of graphic designer can be divided into three distinct categories. One of these is the graphic designer,
who is responsible for adapting a graphic charter to different paper media. They generally use design and retouching software. Another is a graphic designer specialising in interactive and digital media. As for 360° graphic designers, their versatility enables them to work on all types of media. This enables them to work as generalists and to tackle all communication issues in their entirety.
What does a graphic designer do?
The main task of a graphic designer is to translate ideas into images. This involves developing a concept and thinking about the procedure to be adopted for its realisation. Beforehand, the designer will need to draw on a number of written documents, including a brief outlining the information required to create a visual identity. This includes the message to be conveyed, the targets to be reached, the communication media to be favoured, and the company’s values and universe.
Once the needs of the project and
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