What is a traffic manager?

The job of traffic manager combines the Internet and advertising. As its name so aptly suggests, it’s a question of managing traffic or visitor flow. This expert in digital communication ensures the development of an online business through well-honed strategies. They set up advertising campaigns and ensure their performance.

The traffic manager creates all the visual content for the site. This includes banners, banner ads and pop-ups. He chooses the messages to be conveyed and the products to be promoted. They monitor actions, results and performance. It ensures the continuity of campaigns by deleting obsolete content.

It studies and analyses data relating to visitor flows. To do this, they have access to effective digital tools and accurate statistics. Their aim is to detect weaknesses and loopholes, and then take action to correct them.

All these actions help to improve the brand image and e-reputation of the client. They also help to improve the conversion rate and therefore sales. The traffic manager may wear several hats, including community manager,



web marketer and web content writer.

In a large organisation, they play the role of supervisor and mentor to a team of Web experts. You can choose to work for a communications agency, traditional companies or e-commerce companies.

What does a traffic manager do?

Responsibilities

Traffic managers carry out a wide range of tasks, encompassing a number of different web-related professions. They are involved in marketing, communication, content creation, content management and team management. In short, they are responsible for :

manage the flow of visitors to the site;
to improve the number of visits and attendance ;
find solutions to increase the conversion rate ;
convince current arrivals to become customers;
find a strategy that is adapted to the site’s needs and consistent with its brand image;
set up communication tools and develop informative and promotional content;
Setting up a

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