? We're Hiring: Area Activation Manager | Guwahati (North East India)
Join Castrol and play a pivotal role in driving demand, brand awareness, and customer engagement across North East India.
? Location: Guwahati
What you'll do:
✅ Lead market activation programs and mechanic loyalty initiatives
✅ Engage mechanics, fleet owners, dealers, and influencers
✅ Drive demand generation and business growth across assigned markets.
✅ Manage distributor-driven activations, roadshows, garage meets, and fleet engagement programs.
✅ Lead and develop field activation teams
What we're looking for:
✔️ 8-12 years of experience in B2C Sales,Distributor Sales, Trade Marketing, Sales Promotion, Business Development, or Channel Management
✔️ Robust team leadership and stakeholder management skills
✔️ Experience in automotive, lubricants, FMCG, tyres, batteries, or related industries preferred
✔️ Experience in ATL & BTL marketing strategies
✔️ Worked in Loyalty Program Ecosystem