We are looking for a highly strategic, data-driven Amazon Copywriter & SEO Specialist to own the organic visibility and conversion rates of our Amazon catalog. You will not just write creative product descriptions; you will use advanced reverse-ASIN keyword research to build search-optimized titles, bullet points, backend search terms, and A+ Content copy. The ideal candidate knows how to weave high-volume search phrases into natural, persuasive sales copy that satisfies both Amazon’s search algorithm and human buyers.
Key Responsibilities
Keyword Research & Search Optimization
Conduct deep-dive keyword research and competitive reverse-ASIN lookups using tools like Helium 10 or Jungle Scout.
Identify high-volume, highly relevant root keywords, long-tail variations, and Spanish/misspelled search terms.
Build and maintain a structured Master Keyword Bank for every product line before drafting listing copy.
Optimize backend fields strategically, including Search Terms (strictly respecting the 250-byte limit), Target Audience, and Subject Matter.
High-Converting E-Commerce Copywriting
Craft compelling, advantages-driven Amazon Product Titles, Bullet Points, and Descriptions that handle customer objections before they happen.
Write engaging, structurally sound scripts for A+ Content (EBC) and Amazon Brand Store modules to drive cross-selling.
Ensure all written content adheres strictly to Amazon’s Style Guides and Terms of Service (avoiding restricted medical, earnings, or subjective claims).
Growth, Auditing & Iteration
Regularly audit existing listings to identify keyword gaps and update copy to capture trending search volume.
Run A/B tests (Manage Your Experiments) on product titles and main bullet points to continuously improve conversion rates (Unit Session Percentage).
Analyze listing traffic patterns alongside the team to diagnose drops in organic keyword rankings.
Required Skills & Qualifications
Experience: 2+ years of dedicated copywriting experience specifical