About The/Nudge

The/Nudge is an action institute building resilient livelihoods to alleviate poverty. We work with women, farmers, tribals, and youth across rural development, agriculture, skilling, and economic inclusion, in partnership with 15+ central and state governments.

Our economic inclusion journey towards serving 25 million Indians spans 10 states and currently reaches over 1.5 million people. Through our incubator, accelerator, and grand challenges, we have supported 200+ social entrepreneurs, including Forbes 30 Under 30 honorees, Earthshot Prize winners, and nationally recognized changemakers.

Founded with the support of 130+ eminent philanthropists, 40+ corporates, and 15+ foundations, The/Nudge is working towards a poverty-free India, within our lifetime.

What are we solving for?

We are solving for households in poverty who are also financially and socially vulnerable through a targeted, multi-faceted, and sequenced model called the graduation approach, which has demonstrated that we can durably pull households out of poverty.

At The/Nudge,



We Are In The Process Of Catalyzing The Propagation Of The Same. Our Purpose Is To Contribute To Making The Most Excluded Individuals a Contributing Member To The Economy

Enable govt to adopt by providing research, design, and implementation support
Continue to implement on its own to iterate the design for impact at scale
Enable more NGOs to adopt technical and capacity-building support
Continue to generate data on poverty and evidence on graduation approach to nudge governments to adopt at-scale
Build technology solutions for NGOs and governments to adopt and implement at scale & with quality.

What are some of the principles/approaches we use to solve problems?

First principles thinking
Human-centered design (thoughtful, action-oriented, experimental & iterative process) with a gender lens
Systems thinking (analytical, stakeholder-oriented, and holistic)
Strategic planning (result oriented, logical, and

📌 Associate Director, National Partnerships, EIP (India)
🏢 The/Nudge
📍 India