About The Role

This is a hands-on leadership role for someone who thinks in concepts and moves in deliverables: you

will own brand creative end-to-end, transform briefs and scripts from the content team into compelling

campaign-ready concepts, and review every piece of work the team produces to an uncompromising

quality standard. You are the person who decides whether a piece of work is valuable enough — and then

stays in the room until it is.

We work with some of India's and the region's most recognised D2C and enterprise brands. The

creative bar is high, the pace is fast, and the expectation is that you hold both without compromising

either. If you're the kind of person who opens a brief and already has three concepts forming — and

who can still QC a final asset for a pixel out of place — this role was written for you.

What You'll Do

Concept Development & Creative Direction

Own the creative journey from brief to final delivery — receive scripts and direction from the

content team, elevate them into production-ready concepts, and see them through to sign-off.





Critically read every brief or script that comes in — identify what's working, what's missing, and

what could be stronger before the team picks it up.

Meaningfully improve scripts, hooks, and creative narratives — sharpen what's provided or build

from scratch when the brief needs it.

Develop sharp, brand-accurate creative concepts across static, motion, and AI video formats for

multiple D2C and enterprise brand accounts simultaneously.

Define visual direction for campaigns: moodboards, reference packs, style guides, and creative

rationale that clearly communicate intent to the team.

Stay relentlessly current on creative trends, visual culture, platform behaviours, and AI tool

developments — and bring what's relevant into the work.

Pitch concepts to internal and client stakeholders with confidence, articulating why the idea

works for the brand and the audience.

Creative Review & Quality Ow

📌 AI Creative Lead (Chennai)
🏢 Wonder World
📍 Chennai