Media relations, player communications, and crisis management. Represent the brand at every level.
6 stages — how sports comms teams build relationships, place stories, and manage a crisis when it hits.
What You'll Learn
Lesson 01
Media Landscape & Relationship Mapping
Knowing your beat reporters and outlets before you need them.
Lesson 02
Message Development
Key messages, talking points, spokesperson prep.
Lesson 03
Pitching & Placement
Press releases and pitches that actually land coverage.
Lesson 04
Media Day-of Execution
Press conferences, interviews, credentialing.
Lesson 05
Monitoring & Response
Media monitoring, social listening, real-time response.
Lesson 06
Crisis Communication
The rapid-response protocol and statement drafting playbook.
Key Skills
Media relationship building
Message development & pitching
Press day-of execution
Crisis communication
Sample Roles
PR Coordinator
Communications Asst
Media Relations
Social Media Manager
Avg starting pay$38K–$58K
Unlock 101 PR & Comms — $149
Includes the full 101 PR & Comms path, the entire First Job Series, and full Playmakers Dashboard access. One-time purchase, locked-in presale pricing.
Includes All-Access + First Job Series
📌 PR & COMMS (Sakri)
🏢 PLAYMAKERS
📍 Sakri
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