Marketing Executive – Performance Marketing & Lead Generation
Location: Borivali West
Company: Boston Institute of Analytics (BIA)
Experience: 2–3 Years (EdTech / Education Preferred)
Role Overview
Boston Institute of Analytics is looking for a performance-driven Marketing Executive to generate qualified student leads and improve local campus visibility. The role focuses on Google Ads, Meta Ads, Google Business Profile (GBP), and Local SEO with success measured by lead volume, lead quality, and Cost per Lead (CPL).
Key ResponsibilitiesPerformance Marketing
Plan, execute, and optimize Google Search campaigns for lead generation.
Manage Meta (Facebook & Instagram) lead generation campaigns.
Optimize campaigns to improve lead quality and reduce CPL.
Implement UTM tracking and monitor campaign performance.
Google Business Profile & Local SEO
Optimize and manage Google Business Profile.
Publish regular posts, manage reviews, Q&A;, and business listings.
Improve local search rankings, calls, website visits, and walk-ins.
Build local citations and maintain NAP consistency.




Reporting & Optimization
Submit weekly reports on leads, CPL, campaign performance, and optimization actions.
Recommend strategies to improve conversions and marketing ROI.
Work closely with Academic Counsellors to improve lead quality.
Skills & Qualifications
2–3 years of digital marketing experience, preferably in EdTech/Education.
Hands-on experience with Google Ads, Meta Ads, Google Business Profile, and Local SEO.
Good understanding of Google Analytics, UTM tracking, and conversion optimization.
Strong analytical skills with a performance-oriented mindset.
Key KPIs
Qualified Leads Generated
Cost per Lead (CPL)
Lead Quality
Google Business Profile Performance
Local Search Rankings
Why Join BIA?
Be part of a rapid-growing global education brand.
Own end-to-end performance marketing for a campus.
Work in a results-driven environment with measurable impact and growth opportunities.

📌 Digital Marketing Executive (Mumbai)
🏢 Boston Institute of Analytics - Borivali, Mumbai Campus
📍 Mumbai