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Experience: 4+ yrs
Location: Delhi, India
Job Type: Full time
We are seeking a highly analytical and results-oriented Performance Marketing Manager to lead customer acquisition, revenue growth, and digital advertising performance across Meta and Amazon platforms. This role is ideal for professionals with deep expertise in scaling D2C and e-commerce brands through data-driven marketing strategies, campaign optimization, and performance analytics.
As a Performance Marketing Manager, you will own the end-to-end paid media strategy, managing large-scale advertising budgets while continuously optimizing campaign performance, customer acquisition costs, and return on ad spend. Working closely with leadership, creative teams, and cross-functional stakeholders, you will develop scalable growth strategies, experiment with new acquisition channels, and drive measurable business outcomes through continuous optimization and data-driven decision-making.
Key Responsibilities
Develop, execute,



and optimize high-performing paid advertising campaigns across Meta (Facebook & Instagram) and Amazon Ads.
Manage large-scale monthly advertising budgets while ensuring efficient allocation and maximum return on investment.
Monitor, analyze, and optimize campaign performance using key performance metrics such as ROAS, CAC, CTR, CPC, CPM, Conversion Rate, and Customer Lifetime Value (LTV).
Design audience targeting strategies, conduct A/B testing, and identify opportunities to scale campaigns profitably.
Build and execute full-funnel acquisition strategies covering prospecting, retargeting, customer engagement, and retention.
Collaborate with creative, content, and design teams to develop high-converting ad creatives, landing pages, and campaign assets.
Analyze campaign performance, prepare detailed reports, and present actionable insights to business stakeholders and leadership.
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📌 Meta and Amazon Ads Specialist (Delhi)
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📍 Delhi