Job Title: Performance Marketing Manager
Location: Mumbai, In office
Experience: 4-6 years (Experience in D2C background preferred)
Employment Type: Full-Time

About SFL:

SFL is a leading multi-sport academy network offering professional coaching across Football, Tennis, Chess, and more. We combine elite infrastructure, certified coaching, and a digital-first approach to help children grow through sport. As we expand our digital footprint, we are looking for an SEO/ASO Executive to strengthen our visibility and organic reach across web and app platforms.

Role Overview:

We are looking for a performance marketer who can also build the automation and AI layer that turns paid traffic into qualified, converting customers. You will own paid acquisition end to end and build the AI agents and automations that scale follow-up and conversion without adding headcount.
This is a dual role. It requires genuine strength in media buying and hands-on ability to build automations and AI agents — someone comfortable inside an ad account and inside a workflow builder at the same time.





Key Responsibilities:

Performance Marketing

Plan, launch, and scale campaigns across both Meta and Google — across lead generation and e-commerce / D2C objectives.
Own the core numbers: CAC, cost-per-lead / cost-per-qualified-lead, ROAS, and conversion — not just CPL and impressions.
Run structured creative testing (hooks, formats, angles), and give clear, constructive feedback on content and creative to raise its performance.
Manage budgets across campaigns and platforms, reallocating toward what actually converts.
Implement and maintain tracking — Pixel, Conversions API (CAPI), and event setup — so accounts optimise on real signal.

AI Automation & Agents

Build and implement automations using tools like ManyChat (and equivalents) — qualification, nurture, drop-off recovery, and booking flows.
Create and deploy AI agents — chat qualification bots and/or AI voice-calling agents — for follow-up and c

📌 Performance Marketing (Mumbai)
🏢 SFL
📍 Mumbai