About Keka

Keka is India’s #1 HR-Tech platform for SMBs, mid-market, and enterprise customers, now expanding aggressively across GCC and the US. Our unified SaaS platform powers everything from Core HR to Payroll, Talent, and Employee Experience for 10,000+ customers.

As we expand globally, Finance & Planning is becoming one of our most strategic pillars—enabling accurate payroll, compensation planning, budgeting, and workforce forecasting at scale.

Location – Hyderabad/Bangalore [in office]

About Role

This role focuses on driving regional marketing, owning demand generation and pipeline growth across digital, outbound, and event channels, while partnering closely with Sales and SDR teams to improve conversion. It also includes a customer marketing component, supporting engagement, retention, and expansion through targeted lifecycle campaigns and advocacy initiatives such as case studies and reviews. The role requires strong execution and cross-functional collaboration to deliver consistent growth outcomes.

Key Responsibilities





Plan and execute integrated demand generation campaigns (digital, outbound, events) to drive high-quality pipeline (SALs/SQLs)
Own regional event strategy including roundtables, CXO dinners, flagship events, and sponsorships
Partner with Sales & SDRs to improve lead-to-revenue conversion
Track and optimize performance using funnel metrics, attribution, and ROI
Build and scale a customer advocacy engine (case studies, testimonials, referrals, reviews)
Drive upsell and cross-sell pipeline through targeted customer marketing initiatives
Establish process-driven execution, including automation and streamlined workflows
Implement strong GTM rhythm to improve planning, forecasting, and execution efficiency
Ensure tight cross-functional alignment with Sales, SDR, CX, and Farming teams
Maintain disciplined cadence across campaign planning, execution, tracking, and reviews

Customer Marketing

Support customer engagement and expansion initiatives

📌 Regional Marketing Manager (Hyderabad)
🏢 Keka HR
📍 Hyderabad