Creative & Ad Creative Specialist - Graphic Designer
Brand - Origin Group Location: Hybrid / Wfh - Gurgaon
Salary - 30-35k
Department - Marketing

About the Role
We are looking for a Creative & Ad Creative Specialist who can take ownership of our daily creative production, creative research, copy testing, and performance-driven content generation across multiple brands.
The ideal candidate should have a strong understanding of direct-response marketing, advertising creatives, social media content, and performance marketing. This person will be responsible for continuously finding new creative angles, repurposing existing content, developing new ad concepts, and improving winning creatives through systematic testing.
The role requires someone who is highly execution-oriented, creative, detail-focused, and comfortable working in a fast-paced workplace.
Key Responsibilities
Creative Production
Create daily brand creatives for all active brands.
Develop new creative concepts based on current campaigns, offers, audiences, and marketing objectives.




Ensure creative production is aligned with each brand's positioning and communication style.
Consistently generate fresh, performance-focused creative ideas.
Video & Creative Coordination
Ensure all completed videos are properly shared with the editor within the required timelines.
Coordinate with editors and other members of the creative team to ensure smooth production.
Track creative requirements and ensure nothing is delayed due to communication or coordination gaps.
Quality Control
Perform thorough QC on every video and creative before it is published or uploaded.
Check for errors in copy, visuals, branding, subtitles, formatting, hooks, CTAs, and overall presentation.
Ensure every creative meets the required quality and brand standards before going live.
Creative Repurposing
Identify high-potential existing videos and transform them into new direct-response scripts and creative concepts.
Repurpose existing content into

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