Hire22.ai is building India's first agentic recruitment platform, shortlisting mid and senior talent in 22 hours using AI. As a Product Growth Associate, you will own client acquisition, support go-to-market execution, collaborate on product development, and contribute to design and UX decisions. This is a hands-on role with direct access to the
founding team and real ownership from day one.
Role And Responsibilities
Client Acquisition
Identify and qualify leads across recruiter, employer, and enterprise segments
Build top-of-funnel through outbound outreach, referral programs, and channel partnerships
Own the sales cycle from first contact to onboarding including demo, follow-up, and close
Maintain pipeline hygiene in the CRM with accurate deal stages and conversion tracking
Go-to-Market (GTM)
Support GTM planning for new feature launches including messaging, channel selection, and rollout
sequencing
Coordinate with content, SEO, and design teams to align campaigns with ICP targeting
Track GTM outcomes and prepare structured post-launch reports
Identify current market segments and whitespace opportunities through competitive research
ICP Definition and Market Research
Define and continuously refine Ideal Customer Profiles using CRM data and win/loss interviews
Segment prospects by firmographics, role, and buying signals to prioritise outreach
Conduct customer interviews and synthesise insights into actionable briefs for the product team
Product Collaboration
Translate customer feedback and market signals into clear product input documents
Participate in sprint reviews and roadmap discussions as the voice of the market
Monitor feature adoption and engagement across SARA matching and JoinX Score and flag gaps
UI/UX Collaboration
Work with the design team to review user flows, wireframes, and prototypes on Figma
Provide market and user feedback to inform UX decisions across the recruiter and employer portals
Identify friction points in onboarding and product