Job Title: Digital Marketing Specialist
Experience: 3 - 5 Years
Location: Chennai
Employment Type: Full-Time
Salary: ₹35,000 – ₹45,000 per month (Based on experience and skill set)

Job Summary

We are looking for a results oriented Digital Marketing Specialist to plan, execute, and optimize SEO, performance marketing, lead generation, content marketing, CRM management, analytics, and digital marketing campaigns across multiple brands. The ideal candidate should possess robust hands-on experience in search engine optimization, paid advertising, campaign optimization, data analysis, and digital marketing strategies, with the ability to drive brand visibility, qualified leads, and measurable business growth across Construction, Healthcare (Hospitals), and Hospitality (Inns/Hotels) brands.

Key Responsibilities

Search Engine Optimization (SEO)

Plan and execute on-page, off-page, and technical SEO strategies.
Conduct keyword research using SEMrush, Ahrefs, and Google Keyword Planner.
Optimize website pages, blogs, and landing pages for search visibility.
Improve Core Web Vitals,



website performance, and indexing.
Monitor Google Search Console and resolve SEO issues.
Perform competitor analysis and implement growth strategies.
Content Marketing
Create SEO-friendly website content and blogs.
Write optimized Meta Titles, Meta Descriptions, and landing page copy.
Plan monthly content calendars.

Performance Marketing

Manage Google Ads Search, Performance Max, Display, and YouTube campaigns.
Manage Meta (Facebook & Instagram) advertising campaigns.
Optimize campaigns to improve ROI, CTR, Conversion Rate, and CPL.
Monitor daily budgets and bidding strategies.
Generate qualified leads while maintaining target CPA.

Marketing Automation & CRM

Manage Zoho CRM for lead and customer data management.
Track lead performance and CRM activities.
Prepare and submit monthly CRM reports.
Monitor campaign performance through CRM dashboards and reports.

Analytics & Reporting

Track ca

📌 Digital Marketing Specialist (Chennai)
🏢 Rohaan Constructions Private
📍 Chennai