10 Aug
|
Kettle Studio
|
Mumbai
10 Aug
Kettle Studio
Mumbai
Company Description Kettle Studio is a premium Indian snack brand specializing in exceptionally crunchy, kettle-cooked gourmet snacks inspired by global flavors. The brand crafts products in small batches using carefully selected ingredients and a slow kettle-cooking process to deliver bold flavors and distinctive textures. Its range spans signature kettle-cooked potato chips and innovative air-fried, better-for-you snack creations, all focused on elevating the snacking experience. Kettle Studio products are available across leading modern trade, quick-commerce, e-commerce, and export markets, reaching a growing base of discerning consumers. With the promise “Flavors of the World. Crafted in India,” the brand is redefining premium snacking for a new generation.
Role Description The Brand & Content Manager is a full time, on-site role based in Mumbai, responsible for leading brand strategy and overseeing all content initiatives across channels. Day-to-day responsibilities include developing and executing brand positioning, visual identity, and messaging,
and translating these into integrated marketing campaigns. The role involves creating and supervising digital, social media, packaging, and in-store content, ensuring consistency with brand guidelines and storytelling objectives. The individual will collaborate closely with marketing, sales, product development, and external agencies to drive brand awareness, engagement, and loyalty. Additional tasks include managing content calendars, monitoring performance analytics, conducting consumer and market research, and optimizing brand and content strategies based on insights.
Qualifications
Brand strategy and management skills, including experience in brand positioning, portfolio management, and campaign development.
Content leadership capabilities such as content planning, storytelling, editorial direction, and multi-channel content creation.
Digital and social media marketing skills, including familiarity with performan
📌 Brand Manager (Mumbai)
🏢 Kettle Studio
📍 Mumbai