Suroskie is a fast-growing D2C skincare and beauty brand built for the modern Indian consumer. We create products that actually work — from tinted moisturizers with SPF to hydrating face mists — and we tell our story through creators who get it. We're a team of builders, beauty nerds, and marketing obsessives who move quick and think big.

New Product Development (NPD) Executive
Brand: Suroskie
Reporting to: Directors
Work Mode: Work from Office
Office Address: 11/27, Blossom Compound Sahibabad Site 4, Industrial Area, Ghaziabad
Salary Range: ₹40,000 – ₹50,000 per month
Role Overview
The NPD Executive will manage the end-to-end new product development lifecycle for Suroskie. This role blends market insight, product creation, cost control, and cross-functional coordination. The objective is to convert trends and market gaps into commercially viable, on-brand products delivered on time and within defined budgets.
Key Responsibilities
Market Research & Trend Identification
• Conduct market research across offline and online channels.
• Track category trends, ingredients, textures, finishes,



and price points.
• Monitor competitor launches, claims, shades, and packaging.
• Identify consumer needs and whitespace opportunities.
• Prepare market insight reports.
Product Conceptualization & Development
• Develop product concepts aligned with brand positioning.
• Create detailed product briefs.
• Coordinate with manufacturers on feasibility, MOQ, and costing.
• Manage sampling and final approvals.
Shade Development & Verification
• Lead shade development and benchmarking.
• Coordinate approvals at lab, pilot, and bulk stages.
• Ensure shade consistency and stability.
Packaging Development & Oversight
• Coordinate primary and secondary packaging.
• Evaluate materials, components, and printing.
• Approve artwork and production samples.
Budgeting, Costing & Commercial Viability
• Work on product costing and margins.
• Monitor cost changes and optimize.
Forecasting & Launch Planni

📌 New Product Development Executive (Ghaziabad)
🏢 Suroskie
📍 Ghaziabad