Role Overview
The Head of Growth will own the company's complete consumer growth engine across performance marketing, influencer marketing, UGC, brand collaborations, celebrity partnerships, agency partnerships, CRM and retention. The role will be responsible for driving profitable growth, customer acquisition, consumer demand, brand visibility, repeat purchases and marketing efficiency across all brands.
The candidate should not be only a media buyer or only an influencer marketing person. The person must understand the full growth system: ads, creatives, influencers, content, collaborations, CRM, data and business P&L.;
Key Responsibilities
1. Overall Growth Ownership
Own the growth strategy across all brands and align it with business targets, brand priorities, stock availability and profitabili
Prepare monthly, quarterly and annual growth plans for each brand, including revenue target, marketing spend, CAC, ROAS, channel mix and key campaigns.
Drive growth through Meta ads, Google ads, influencer marketing, UGC, macro collaborations, celebrity partnerships, agency partnerships,



CRM and retention.
Work closely with Brand, Creative, D2C, Digital Commerce, Finance, NPD and Supply Chain teams to ensure growth plans are executable and profitable.
Create a system where marketing decisions are based on data, creative performance, product margin, customer behavior and business priority.
2. Performance Marketing
Lead the performance marketing function across Meta, Google and other paid channels.
Own revenue, ROAS, CAC, MER, CTR, CPC, CPM, conversion rate, AOV and customer acquisition metrics.
Ensure paid marketing is driving profitable growth and not only top-line revenue.
Build a structured testing system for ad creatives, hooks, UGC formats, product angles, offers, audiences, funnels and landing pages.
Work with creative and video teams to generate performance-driven content at speed.
Review campaign performance daily and identify what needs to be scaled, paused, improv

📌 Head of Growth (Pune)
🏢 urbangabru
📍 Pune