About Us
Proposal.biz is an early-stage AI based B2B SaaS platform that helps businesses create, manage, and send skilled documents & proposals — replacing painful workflows in Google Docs and Word. Our product is feature-competitive with (and ahead of) established players like Proposify, PandaDoc, and Qwilr. We've recently landed our first paying customers, including strong interest from global enterprises, and our organic traffic is growing 15–20% week over week.
The gap is not the product — it's distribution. We're looking for the person who closes that gap.
The Role
You'll be our first senior marketing hire, owning demand generation end-to-end for a zero-to-one SaaS product. You'll sit on top of a young, fast-moving execution team (4 members, each owning specific channels), work alongside founders who are deeply involved in GTM, and turn early signals into a repeatable, scalable acquisition engine.
This is an IC-heavy leadership role:
you'll execute hands-on and direct the team.
What You'll Own
Demand Generation (primary focus)
Build and scale outbound motion: LinkedIn, cold email, community-led, Reddit/Twitter — with realistic expectations of channel math and effort-vs-yield
Improve email outreach beyond deliverability wins (open rates are at ~60%; reply rates and booked calls are the problem to solve)
Identify the one channel that consistently delivers paying customers — then double down
Performance & Paid
Plan and run paid campaigns (Google Ads, social) — including CPC, costing, and channel economics
Content & SEO
Direct our content engine (4–5 mid-funnel articles/week, growing fast) toward bottom-of-funnel conversion
Invest in AIO/LLM-driven discovery (we already see organic traffic from ChatGPT and similar sources)
PLG & Funnel
Partner with product on our guest-flow experience (try-before-signup), analyze funnel drop-offs, and reduce fricti
📌 Growth & GTM Lead –B SaaS (Surat)
🏢 EnactOn Technologies Private
📍 Surat
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