10 Aug
|
HealthSy Pharmacy
|
Coimbatore
10 Aug
HealthSy Pharmacy
Coimbatore
Company Description HealthSy Pharmacy is a nationwide retail pharmacy chain committed to redefining the pharmacy experience — with medicines always in stock, courteous and professional staff, and complete transparency with no unwanted substitutions. Beyond retail, our stores are designed for genuine customer care, featuring facilities like an in-house clinic with a doctor, a baby care room, and comfortable waiting areas — making healthcare accessible, reliable, and welcoming.
Role Summary
We're looking for a hands-on offline Marketer to drive ground-level brand building and store launch marketing for HealthSy Pharmacy. This is an execution-first role focused on hyperlocal visibility, community engagement, and healthcare partnerships that directly translate into store footfall.
You'll independently plan and execute high-impact BTL campaigns across multiple store locations — working closely with vendors, doctors, RWAs (Resident Welfare Associations), and internal teams. The role requires solid ownership, sharp attention to detail,
and the ability to run several on-ground initiatives in parallel with minimal supervision.
Key Responsibilities
1. Store Launch & Hyperlocal Marketing
Plan and execute end-to-end BTL campaigns for new store launches — leafleting, standees, banners, in-store branding, launch-day activations
Design and manage physical marketing collateral: flyers, posters, standees, danglers, and other branding materials
Drive local area activations (societies, markets, high-footfall zones) to build awareness and increase walk-ins
Own the launch calendar and manage BTL budgets across all locations
2. Community & Healthcare Partnerships
Build and manage doctor-clinic engagement programs (OPD tie-ups, referral programs, in-clinic branding) to drive prescriptions and footfall
Execute apartment/RWA and community-level initiatives — society activations, resident engagement programs
Plan and coordinate medical camps, health check-up drives, and wellness initiative
📌 Senior Marketing Executive (Coimbatore)
🏢 HealthSy Pharmacy
📍 Coimbatore