Senior Executive – Ad Operations, Digital Business

Location: Gurugram | Function: Digital | Reports to: Head- Ad Operations, Digital Business

Purpose: The Ad Operations executive will be responsible for delivery and trafficking of campaigns sourced and will be based in the regional Gurgaon office. The identified incumbent will be focused on sales enablement, have an eye for detail, and will have had some experience of being part of a technically skilled team that has delivered successful results in a solutions-first environment

Key Responsibilities:

- Responsible for the delivery of ad ops campaigns sourced in the APAC region, including but not limited to quality control, trafficking, troubleshooting, reporting and optimization.

- Ensuring good relationships with internal sales, compliance, editorial, technology and product departments including interpretation and application of ad operations SLA, issue resolution and escalation processes.

- Provide operational support to external and internal clients to resolve any issues and develop a plan for the prevention of the same issues.

- Achieve and maintain low error rates and put in place measures to prevent future errors.

- Continually work to improve working practices to ensure efficient trafficking and best in class delivery.

- Ensure that campaigns are launched on time, that campaign performance is adequately monitored, and any performance issues are communicated to the Sales team in a timely manner.

- Assist in the operational implementation of new ad products.

- Liaise with teams responsible for Inventory & Yield Management, Planning and Business

- Intelligence to ensure open flow of information and data to better understand performance, optimize campaigns, manage resources accordingly, and to achieve Yield targets.

Key Metrics:

- Campaign booking accuracy and zero-error execution

- Revenue delivery and inventory utilization efficiency

- Campaign monitoring, pacing, and optimization performance

- Turnaround time (TAT) and stakeholder support effectiveness

Behavioural Competencies:

- Strong Analytical Skills

- Should be able to multitask

- Strong communication skills





- Should have tactical approach

Technical Competencies:

- Google Ad Manager

- Excel and PowerPoint

- Google Analytics

- Sales Force or similar tool

Why join us?

Sony Pictures Networks India Private Limited (SPNI) (formerly known as Culver Max Entertainment Private Limited) is an indirect wholly owned subsidiary of Sony Group Corporation, Japan. A leading media and entertainment conglomerate, SPNI comprises 29 Premium Channels in both SD and HD formats, including leading Hindi General Entertainment Television Channels - Sony Entertainment Television; Sony SAB and Sony PAL; Marathi General Entertainment Channel - Sony Marathi; Bangla General Entertainment Channel - Sony AATH; Hindi Movie Channels - Sony MAX, Sony MAX 1, Sony MAX 2 and Sony WAH; renowned destination for sports fans - Sony Sports Network comprising Sony Sports Ten 1, Sony Sports Ten 2, Sony Sports Ten 3, Sony Sports Ten 4, Sony Sports Ten 5; Kids Entertainment Channel - Sony YAY!; English Movie Channel - Sony PIX; Factual Entertainment Channel - Sony BBC Earth; Free Ad-Supported Streaming Television (RAPID) channel in the US and Canada – Sony KAL; Digital entertainment OTT platform - Sony LIV and the independent production venture for original content and IPs for TV and digital media - Studio NEXT. This Network reaches out to over 700 million viewers in India and is available in over 150 countries.

Recognized as an employer of choice within and outside the media industry, SPNI is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India,



Exemplars of Inclusion in AVTAR & Seramount’s Most Inclusive Companies Index 2024 and listed as one of the 100 Best Companies for Women in India for eight consecutive years by AVTAR & Seramount. In recognition of the company’s unique workplace culture and exceptional people practices SPNI won the ET Future Skills 2024 for Best Learning Program Supporting Change Transformation Business Strategy, and the TISS LeapVault CLO Awards 2024 for Best Employee Engagement Program and Best Games Based Learning Program.

SPNI is in its 31st year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.

For more information, log onto www.sonypicturesnetworks.com

Competencies

1. Educational qualification/Certifications

2. Relevant corporate exposure

3. Relevant understanding of the industry & business

4. Career Track Record/Stability

5. Functional Competencies

6. Takes Initiative/ Energizes others with his/her passion

7. Proactively seeks newer and better ways of operating

8. Displays " Can Do" energy/ Is resourceful and persistent in overcoming obstacles

9. Demonstrates accountability and is decisive in taking prudent risks/ Stretches to take risks that he/she believes in

10. Takes responsibility for failures and learns from them/Suggests improvements

11. Is comfortable taking hard calls and making decisions for own area

12. Empowers the team and supports new ideas and data

13. Requires minimal supervision and direction

14. Is a strong team player, owns & celebrates success of the team or a team member

15. Strives for excellence as an individual and as a team member

16. Has good relationship building skills/ interpersonal & communication skills

17. Anticipates & proactively drives change

18. Challenges status quo & pushes persistently for change, simplification & speed

19. Is respected & inspires respect

20. Is a willing listener/Frequently leverages others ideas to improve own work area

21. Operates with unyielding Integrity

22. Collaborates with others in an open and transparent manner

23. Does not hesitate to give timely and honest feedback

📌 Senior Executive - Ad Operations, Digital Business (Gurugram)
🏢 Recognized
📍 Gurugram