We are looking for a performance -driven SEM Executive to plan, execute, and optimize paid search and paid media campaigns to drive traffic, leads, and conversions.

Key Responsibilities:


- Plan, execute, and manage SEM and PPC campaigns on Google Ads and other paid platforms

- Conduct keyword research, ad copy creation, and bid optimization

- Monitor campaign performance, budgets, and ROI

- Perform A/B testing on ads, landing pages, and keywords

- Analyze campaign data and generate performance reports

- Coordinate with content and design teams for ad creatives and landing pages

- Stay updated with SEM trends, platform changes, and best practices


Requirements
- Bachelor’s degree in Marketing, Business,



or a related field

- 1–4 years of experience in SEM, PPC, or performance marketing roles

- Hands -on experience with Google Ads, Search Ads, and paid campaigns

- Strong analytical skills and understanding of KPIs like CPC, CTR, CPA, and ROAS

- Experience with Google Analytics and tracking tools

- Ability to manage budgets and optimize campaigns for performance