Job Title: BTL (Below-the-Line) Head
Location: Hyderabad, Telangana
Employment Type: Full-time

About the Role
We are looking for a dynamic, result-oriented, and experienced BTL Head to lead our on-ground marketing and lead generation initiatives across Hyderabad. The ideal candidate will be responsible for planning and executing BTL campaigns, managing field marketing teams, developing strategic partnerships, and driving high-quality lead generation to achieve business growth objectives.
This role requires strong leadership, stakeholder management, and execution capabilities to ensure maximum brand visibility and revenue generation through offline marketing channels.

Key Responsibilities
BTL Strategy & Execution
Develop and execute comprehensive BTL marketing strategies aligned with business objectives.
Plan and manage offline marketing campaigns including roadshows, educational seminars, workshops, kiosks, mall activations, corporate events, and campus engagement programs.
Ensure effective execution of all promotional activities while maintaining brand consistency.




Lead Generation & Business Growth
Drive high-quality lead generation through cutting-edge BTL initiatives.
Identify new opportunities and sourcing hubs to expand market reach.
Collaborate with Sales teams to maximize lead conversion and revenue generation.
Develop localized marketing strategies based on market trends and competition.
Team Management
Conduct field visits and provide coaching to improve execution quality and productivity.
Partnerships & Relationship Management
Build and maintain relationships with colleges, universities, coaching institutes, corporates, NGOs, and educational partners across Hyderabad.
Develop strategic partnerships with vendors and event agencies for seamless campaign execution.
Negotiate with external partners to optimize campaign costs and maximize ROI.
Budget & Operations
Plan and manage BTL budgets effectively.
Monitor campaign expenses and ensure cost-effective utiliz

📌 BTL Head (Hyderabad)
🏢 upGrad
📍 Hyderabad