Drive Marketing function for all upcoming new projects of ALD at Delhi Aerocity – Offices, Hotels etc.
Directly responsible to drive Aerocity User Experience in physical space and online forums to strengthen GMR Aerocity Brand Perception and drive Footfall and Sales revenue for various stores in GMR Square by driving Events Activations, Social Media, Aerocity Magazine, Concierge Services and various other online and offline channels in an integrated manner.
Drive Aerocity Marketing Partnership Program by building brand alliances and marketing partnerships with GMR Aerocity Hotels, Officer Developers, Retail Stores etc. to position GMR Aerocity Brand and generate ancillary revenue opportunities – on-ground events & activations, website, GMR Aerocity Live magazine, Social Media handles, WhatsApp and other digital marketing assets.
ORGANISATION CHART
Key Accountabilities
Accountabilities
Key Performance Indicators
Drive Marketing function for all upcoming current projects of ALD at Delhi Aerocity – Offices, Hotels etc. including creation of Marketing Brochures,
Project Microsites, Audio Visual marketing collateral, Outdoor, print and Social Media campaigns
Quality of Marketing Collateral
Customer Reach
Engagement
Drive Aerocity Marketing Communication and engagement plan
Customer Reach/ No. of followers across platforms – Digital, On-ground
Customer Engagements
Return on Marketing Spend
Driving and Monetization of Marketing Assets - website, GMR Aerocity Live magazine, Instagram and Linkedin handles, WhatsApp etc
Revenue Generated Planned vs Actual
Customer Enrolments in Aerocity Loyalty Program
Number of new Marketing Partnerships/alliances
Revenue generated through Aerocity Partners as % of total Marketing Asset Monetization Revenue
Oversee and drive the Annual Aerocity Events & Activations calendar
No. of BTL activations, collaborated events executed on-ground as per conceptually planned and with all commercial/contractual documentation is in order
D
📌 AGM- Marketing (India)
🏢 GMR Group
📍 India
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