Job Description – Brand Manager

Company: Deconstruct
Location: Bangalore – HSR Layout
Role Type: Full-time

About Deconstruct:
Deconstruct is a agile and fast-growing skincare brand committed to transparency, efficacy, and science-backed solutions. Our mission is to empower consumers with products they can trust, ensuring every formulation is rigorously tested and clinically proven.

About the Role:
We are looking for a strategic and insight-driven Brand & Strategy professional to shape and drive Deconstruct’s brand growth. This role will own brand positioning, new product development support, consumer insights, and integrated marketing campaigns, ensuring strong brand health, relevance, and business impact in the skincare space.

Key Responsibilities:
Drive overall brand strategy, positioning, and messaging aligned with business goals
Support new product development through market research, trend analysis, and consumer insights
Conceptualize and execute integrated marketing campaigns across digital, PR, influencer, and social platforms




Track and improve brand health metrics such as awareness, engagement, and perception
Conduct competitive and consumer research to identify growth opportunities
Oversee content, communication, and storytelling across channels
Measure campaign performance, ROI, and share actionable insights with leadership
Coordinate cross-functionally with product, design, PR, media teams, and external agencies
Ensure brand consistency, claims accuracy, and regulatory compliance across all marketing assets

Key Skills & Requirements:
2+ years of experience in brand management, marketing strategy, or new product development
MBA from a Tier I or Higher Tier II institute preferred (Must)
Experience in FMCG, beauty, skincare, or wellness preferred (Must)
Strong analytical and consumer-insight-driven mindset
Hands-on experience with digital marketing, influencer marketing, PR, and SEO
Excellent project management and stakeholder management skills
Profic

📌 Brand Manager (Bengaluru)
🏢 Deconstruct
📍 Bengaluru