About GenY Medium
GenY Medium is a strategy-first, independent digital marketing agency. We don’t lead with execution — we lead with thinking. Our work spans the full digital mandate: from shaping brand strategy and performance marketing architecture to creative and channel execution for some of India’s most demanding clients.

With a 100+ member team in Bangalore, we partner with post-Series A startups, D2C brands, and enterprise organisations that expect rigour, accountability, and measurable outcomes from their agency relationships.

Role Overview
The Business Development Associate will be responsible for driving the top-of-funnel business development efforts for GenY Medium by identifying potential prospects and initiating meaningful outreach.
The role involves building targeted prospect lists, engaging with marketing decision-makers across organisations, and generating qualified leads for the Head – Business Development to pursue and convert.



The individual will play a key role in opening doors with the right stakeholders and contributing to the company’s recent business pipeline.

Key Responsibilities

* Prospecting & Research: Build and continuously refine targeted prospect lists across D2C/e-commerce brands, funded startups, and enterprise organisations in Bangalore and key metros. Conduct in-depth research on prospect profiles, including their business context, current agency relationships, digital marketing maturity, and potential challenges before initiating outreach.

* Lead Generation & Outreach: Execute structured, multi-touch outreach campaigns across email, LinkedIn, and calls to generate qualified leads and initiate conversations with potential clients. Craft personalised outreach messages that reflect GenY Medium’s strategy-first positioning.

* Relationship Building: Engage with marketing decision-makers such as CMOs, brand managers, growth leads, and founders to introduce the agency’s capabilities and establish meaningful conversations.

* Pipeline

📌 Business Development Associate (Bengaluru)
🏢 GenY Medium
📍 Bengaluru