Location: Work from Office – Dhanori, Pune
Type: Full-Time
Experience: 1.5 – 3 Years

About Witrex

Witrex is a fast-growing integrated digital marketing and growth agency helping brands scale through strategic storytelling, performance marketing, social media, design, and technology-led solutions.

We work with emerging startups and fast-growing businesses to build creative, insight-driven campaigns that drive measurable brand growth, engagement, and digital impact.

Role Overview

We are looking for a creative and strategic Associate – Social Media Strategist to lead and manage the end-to-end social media strategy and execution for Witrex and client brands.

The ideal candidate should combine strategic thinking, creative campaign ideation, platform expertise, and hands-on execution skills.

Key Responsibilities

1. Social Media Strategy & Platform Management
- Develop and execute comprehensive social media strategies aligned with business objectives
- Manage end-to-end social media operations across Instagram, LinkedIn, YouTube, and other platforms
- Drive growth, engagement,



and performance metrics
- Monitor platform trends and algorithm updates

2. Content Strategy & Creative Direction
- Develop monthly and quarterly content calendars
- Conceptualize social-first campaigns and viral formats
- Collaborate with writers, designers, and marketers
- Maintain brand voice and visual consistency

3. Campaign Planning & Execution
- Plan and execute campaigns from ideation to reporting
- Drive engagement using reels, carousels, stories, and trend-based formats
- Provide creative direction for campaigns and ad creatives

4. Copy & Messaging Strategy
- Guide captions, hooks, and storytelling formats
- Ensure messaging aligns with brand positioning

5. Paid Media Awareness
- Robust understanding of Meta Ads and Google Ads
- Work with performance teams on campaign creatives

6. Analytics, AI & Optimization
- Track engagement, reach, CTR, and performance metrics
- Use AI tools

📌 Social Media Strategist (Pune)
🏢 Witrex - Digital Marketing Agency
📍 Pune