Position: Title Sales Head FMCG/Food Industry - Healthy Grocer
Role Overview:
We are seeking a dynamic, result-oriented, and vigorous Sales Head to lead our sales function and drive aggressive revenue growth. The ideal candidate will be a strategic thinker with solid leadership capabilities, excellent market understanding, and a proven track record in building high-performing sales teams. The Head of Sales will be responsible for leading the company's national/regional sales strategy across GT (General Trade) and MT (Modern Trade) channels. This role will drive revenue growth, expand market share, build high-performing sales teams, and ensure flawless execution of trade marketing strategies in alignment with the company's business goals.
Key Responsibilities:
1. Sales Strategy & Planning:
- Define and implement annual & quarterly sales plans aligned with business objectives.
- Design and execute GT, channel strategies.
- Plan regional penetration and outlet expansion targets.
- Set sales forecasts, pricing strategies, and volume targets.
2. Team Leadership & Development:
- Build,



lead, and mentor a team of RSMs, ASMs, TSMs, and field force.
- Drive performance through KRAs, regular reviews, and on-ground coaching.
- Promote a performance-oriented culture with accountability and recognition.
3. Distribution Management:
- Expand and strengthen the distribution network (super-stockists, distributors, and sub-stockists).
- Ensure width and depth of distribution across urban and rural markets.
- Optimize supply chain in coordination with logistics, finance, and operations.
4. Trade Marketing & Promotions:
- Collaborate with Trade Marketing, Marketing to implement trade schemes, product launches, and seasonal campaigns.
- Monitor ROI of promotions and scheme execution across channels.
- Drive visibility initiatives (POSM, in-store branding, planograms).
5. Analytics, Reporting & Forecasting:
- Track primary, secondary, and tertiary sales data.
- Track and execute collect

📌 Head of Sales (Chennai)
🏢 atsMantra
📍 Chennai