Role Overview:
The DGM – Brand Marketing (Private Label) is responsible for leading the marketing strategy and execution for Croma’s Own Label product portfolio. This role focuses on strengthening brand identity, driving product-specific campaigns, and enhancing customer adoption and recall. It involves end-to-end ownership of brand planning, GTM, creative asset development, and execution across all retail and digital platforms.

Key Responsibilities:

Brand Strategy and Portfolio Planning
Develop brand architecture, marketing plans, and positioning strategies for all Own Label offerings.
Create and drive the annual marketing calendar aligned with product launch cycles and business targets.
Leverage consumer insights and internal business goals to build differentiated propositions for each brand.
Partner with Own Label business teams to align brand narratives with product strategy and pricing.
Track and report brand equity, awareness, and adoption KPIs.

GTM and Campaign Management
Lead go-to-market planning for recent product launches including launch kits, store readiness,



and ATL/BTL communication.
Supervise execution across formats including store collaterals, digital banners, and onboarding content.
Collaborate with GTM, product, and digital team members for campaign timelines and execution excellence.
Ensure all launch activities follow brand guidelines and deliver a compelling customer experience.
Integrate marketing touchpoints across retail stores and digital assets to maximize impact.

Creative Asset Development and Content Oversight
Drive packaging design, messaging, and visual branding of Own Label SKUs in partnership with the product and creative teams.
Collaborate with Art Directors, Copywriters, and Creative Leads to maintain a consistent tone of voice.
Ensure nomenclature, product storytelling, and creative concepts are aligned with positioning.
Review and approve final campaign assets across platforms before launch.

Cross-Functional Collaboration
Coor

📌 DGM – Brand Marketing (Mumbai)
🏢 Croma
📍 Mumbai